Be on the lookout for “Minority Report” two-way ads

Posted on March 19, 2008 by Mark Baard

Because they will be looking for you.

(Image: from the Ubicomp.org website. )

No need to wait. The technology already exists for interactive advertisements, which will see you, and make offers based on what they think about you. Hotels will feature the displays, from Samsung, in their lobbies this year.

Interactive advertising: A good thing?

Soon, a large advertising display will detect your round-shouldered frame several yards away, and offer you a coupon for a caffeinated pick-me-up. (That, or the display will see that you are about to take a swing at it, and call the cops.)



Filed under: Advertising, Ambient intelligence, Art, Hardware, Location, Media, Personal tech, Privacy, Psyops, Ubiquitous computing, marketing | Tagged: , , , , ,

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2 Responses to “Be on the lookout for “Minority Report” two-way ads”

  1. Suffian Rahman, on March 22nd, 2008 at 6:42 am Said:

    Something like this? =)

  2. Chad, on March 26th, 2008 at 7:55 pm Said:

    So long as these 2-way ads still allow us to say “No”… we’re fine. But it would be nice to one NOT be almost contsantly bombarded with advertisements in all it forms print, TV, websites, logos, etc. Perhaps a futurelike that is too utopian/ Star Trekian?!

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