Be on the lookout for “Minority Report” two-way ads
2008 March 19
Because they will be looking for you.
(Image: from the Ubicomp.org website. )
No need to wait. The technology already exists for interactive advertisements, which will see you, and make offers based on what they think about you. Hotels will feature the displays, from Samsung, in their lobbies this year.
Interactive advertising: A good thing?
Soon, a large advertising display will detect your round-shouldered frame several yards away, and offer you a coupon for a caffeinated pick-me-up. (That, or the display will see that you are about to take a swing at it, and call the cops.)
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Something like this? =)
So long as these 2-way ads still allow us to say “No”… we’re fine. But it would be nice to one NOT be almost contsantly bombarded with advertisements in all it forms print, TV, websites, logos, etc. Perhaps a futurelike that is too utopian/ Star Trekian?!