parallelnormal

…when you can take his money, too?

Zilok.com, a new service launched today, is not only a stupid idea for anyone who owns a home (granted, it might help apartment dwellers in a pinch), it is a depressing sign of hard economic times.

The service suggests that — instead of sharing your lightly-used weed whacker with a neighbor, for example — you can charge him for it.

The car safety seat pictured here, for example, is available for rent in the San Francisco State University area for eight bucks per day, which makes no economic sense whatsoever.

Zilok also says (natch) that you will be doing right by the environment, because your customers will be buying less stuff. (One reason: By renting everything, and never owning anything, they will stay poor.)

No Boston-area items were available for rent as of noon today. — mb

Zilok Official USA Launch!
Keep it local and be a green hero
By simply renting things you aren’t using to people in your area, you cut down on conspicuous consumption and encourage the reuse of everyday household items and electronics. With Zilok you help save on the natural resources needed to produce more stuff.

“Inspired by conservation and green movements in Europe, Zilok is the fun way to tackle over-consumption while expanding everyone’s access to the things they want and need—whether that is a scooter or Wii, a ratchet set or a tuxedo” offered Gary Cige, Cofounder and CEO of Zilok.