parallelnormal

#1 search term today: S-E-X

Boston-based Eons Inc. recently launched a clever search engine, Cranky.com, which will include star ratings and reviews of sites from Eons members. Cranky editors kicked the effort off with reviews of 5,000 sites popular with Web users over 45. For these features to become truly useful, Eons will need to generate a massive community. (Eons is off to a strong start, with more than 100,000 registered members.)

No doubt marketers will be anxious to tap Cranky for insights into the shopping interests of those over 50. At least some in that age group are thinking the same thoughts the rest of us are thinking: “sex,” “blogs,” and “Steven King” were among the top 10 Cranky searches late last week.

Link to my Boston Globe column