No Picnic: Marketers plan for the future

2008 August 24
by Mark Baard
//flickr.com/people/mindcaster-ezzolicious/)

Photo: A different kind of picnic in Amsterdam. CC Mark van Woudenberg (http://flickr.com/people/mindcaster-ezzolicious/)

The speeches by leading futurists, celebrities like Sir Richard Branson, the yoga classes with Woody Harrelson: Picnic in Amsterdam is a great big party for the global technorati.

Futurist speaker Adam Greenfield at the conference next month will address the loss of privacy and independent thought caused by ubiquitous computing devices.

In an interview at the Picnic website, Greenfield describes how a mobile device might present you with map, minus a route through a bad neighborhood. In other words, it has already done some of your thinking for you.

Greenfield, a former PSYOP sergeant in the US Army’s Special Operations Command, is now head of design direction at Nokia.

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  1. 2008 August 25

    That’s not an entirely fair characterization, to say the least.

    For every corporate drone peddling some jargon-choked spiel about monetizing this, that and the other, there will be someone pushing back in the name of privacy, authenticity and sanity. Trust me.

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