Intel will make net video “addictive”

2007 November 12

by Mark Baard

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There’s that word again. An Intel marketing exec. today tells the Times the company’s latest chip, Penryn, will make videos on sights like YouTube “addictive.”

The chip is half the size of its predecessor, and “switches more quickly, requires less switching power and leaks less current than that previous transistor,” the Times says.

Technology companies, particularly online gaming producers, have been using the same addiction model advertisers have been using for decades. By improving the quality of net videos to match that of high definition television, Intel is promising Google and Microsoft their content will be impossible to resist.

clipped from www.nytimes.com

Intel to Unveil Chips for Improving Video Quality on the Web

Intel plans to announce a family of microprocessor chips on Monday that it says will speed the availability of high-definition video via the Internet.

“It’s biggest impact is high-definition video,” he said. “It will be highly addictive.”

As consumers clamor for more Internet video, a huge computing burden is placed on companies like Google, Microsoft and providers of digital video, who must compress the video files so they can be streamed to desktop and portable computers.

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